Vegan Footwear Brand B-Boheme announces relaunch with Made-to-Order Production Approach and New Design Aesthetic
B_Boheme, pioneers of the premium vegan footwear industry, announce the launch of their latest collection, previewing their new visual identity with a bespoke edit of three key styles available to order now. Building on their 16-year wealth of knowledge within sustainable fashion, B_Boheme showcases their enhanced design handwriting for this collection with their most technologically advanced and ethically sound range to date.
B_Boheme source plant-based and sustainable materials to create products with the lowest possible footprint – choosing to prioritise their time during the pandemic on developing and exploring materials and processes to further reduce their environmental footprint, this collection showcases how a brand can be both sustainable and desirable, without compromise.
“I am so excited to have launched this new collection – we’ve gone bolder, brighter and having put our all into the design and sustainable credentials of this range, I am loving seeing it all come to fruition. Talking about sustainability and ethics is just one part of a campaign for change. I founded B_Boheme to show how sustainable and ethical shoes can be desirable. Since our inception we have been consistently highlighted as one of the leaders of independent innovative vegan footwear, and I am incredibly proud to be the founder of this market leading global brand. This is just the start of our plans for 2022, with further lines, men’s range and more to come – watch this space for the next phase of B_Boheme!”
Alicia Lai, Founder and CEO of B_BOHEME
Why pre-order?
The fashion industry is considered to be one of the most polluting industries in the world. It is responsible for 8–10% of the world’s greenhouse gas emissions.
Also, it creates massive amounts of textile waste. 64% of fashion products will end up in landfill within a year of being produced. Fashion buyers often get it wrong and fail to anticipate what consumers want; the result is that fashion, that has been produced at great cost to the environment, is thrown away before it is even worn.
B_Boheme wants to change that. Their pre-order model is much better for the planet and it allows them to cut overstock, cost and waste.